If you’re a business owner and want to know how to make your marketing perform as well as possible, putting together the proper marketing mix is the only way to do that – and the best way to organize and plan your marketing mix is through using a marketing funnel.
A marketing funnel is a way to arrange and visualize different marketing techniques and the effects you can expect from them, as you take a group of prospects through a journey that ultimately convinces some of them to buy your product or service.
So, how do you use a marketing funnel to make sure you're not wasting your time and money, risking failure? Well, this infographic should help you.
Having a clear understanding of how different marketing methods can fit into a funnel is a critical foundation for making sure your marketing is doing the job it should be, each step of the way – and the job of each step along the funnel is to push people to the next step, until they take the final action you want.
Once you have the basics in place, you can "zoom in" to break down any single part of your marketing into a funnel of its own, taking a deeper look at people who have already visited your site, focusing on your SEO traffic, or analyzing and optimizing your email sales funnel.
Have you organized your marketing efforts into a funnel? If so, what did you learn?
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